The complete WhatsApp customer service platform, with AI that answers and sets things up.
WhatsApp, Instagram and website chat in one inbox, with AI agents answering 24/7. Tell us what your business does, and the AI builds your whole customer service.
All your channels in a single inbox
Customers reach out at any hour. Who answers?
WhatsApp has become the front desk of every business, but your team can't be online all the time. An unanswered message is a customer going to a competitor.
Sources: TIC Empresas 2025 (Cetic.br) and an estimate based on IBGE data.
From sign-up to first conversation in minutes
No weeks of onboarding and no technician. The whole setup happens in a conversation with the AI.
Create your account
Register your business, scan the WhatsApp QR code and invite your team.
Describe your business
In your own words. The AI builds channels, queues, kanban, menu, quick replies and rules.
AI and team together
The agent answers at any hour and hands over to a person when the customer asks.
Everything customer service needs, on one screen
A complete omnichannel platform, built for teams that serve customers on WhatsApp every day.
The AI sets it up. You just approve.
Every suggestion is ready to apply, adjust or discard. No long forms, no flowcharts.
- Queues and the stages of each queue
- The menu customers see on WhatsApp
- Quick replies, tags and rules in plain language
Every conversation in one inbox
WhatsApp, Instagram and website chat side by side, showing the channel and who is handling each conversation.
- Audio, stickers, GIFs and reactions
- Voice and video calls without leaving the chat
- The AI suggests a reply, your team sends it
AI agents created in a conversation
Tell it what your business does. The AI suggests the name, tone of voice, channels and who to hand over to, and writes the script.
- Learns from your files and links
- Transfers, tags and moves cards on the kanban
- Hands over to a person when the customer asks
Kanban per queue, changed by asking
Conversations move through stages. Want a change? Ask the AI: it shows the before and after and applies it in one click.
- Drag cards between stages
- Deadlines per queue
- Changes without settings screens
Real-time dashboard
Volume by channel, response time and how much the AI solved on its own.
Safe campaigns
Gradual sending and number rotation to protect your business account.
Three languages
Portuguese, English and Spanish. Each person picks their own.
Team and departments
Access levels, queues per department and one-click transfers.
Official WhatsApp
Official Meta API or QR code connection, following the rules of each.
Everything you want to know
What is Blá Chat?
Blá Chat is an AI-powered customer service platform by HR Sistemas. It brings WhatsApp, Instagram and website chat into a single inbox, with AI agents answering 24/7, and it is set up in a conversation with the AI.
How does the AI set up customer service?
You describe your business in your own words. The AI reads it and proposes channels, queues and stages, kanban, WhatsApp menu, quick replies, tags, departments, rules and your first agent. Each suggestion can be applied, adjusted or discarded.
Does it work with the official WhatsApp API?
Yes. Blá Chat works with Meta's official WhatsApp API and with WhatsApp connected by QR code, plus Instagram and website chat.
Does the AI answer on its own?
AI agents answer at any hour, look up your files and links and hand over to a team member when the customer asks or when the topic needs a person.
Do I need a technician to get started?
No. The account is created in minutes, WhatsApp connects by scanning a QR code, and everything else is set up by talking to the AI.
Which languages does it support?
Portuguese, English and Spanish. Each team member chooses their own interface language.
Your WhatsApp customer service, always on.
Talk to us and see Blá Chat working the way your business does.
